Ahhh, I’ll admit it. I think I’ve crossed over. I’m still American but the French culture is starting to seep in. And I like it. A Facebook friend recently posted about a new subscription box in France and I was intrigued. Les Nouveaux Fromagers delivers a variety of French cheeses to your doorstep for about 25 euros/month. I couldn’t resist checking it out…
Subscription boxes France
Subscription boxes like BarkBox, Birchbox and more are part of the subscription box revolution and are hugely popular in the US of A. It makes perfect sense — who doesn’t like getting mail? And when it’s a surprise? And more or less affordable? I’m in. I just discovered Les Nouveaux Fromagers, a cheese subscription box company that will send you a 600- to 800-gram sampling of four French cheeses each month. Does this sound like heaven?
What is Les Nouveaux Fromagers?
Created by longtime cheese lovers Olivier and Arthur, Les Nouveaux Fromagers is the first monthly subscription box in France focusing on glorious cheese. The company, which launched in October of last year, sources cheeses from local producers and safely gets them to your doorstep each month — complete with a tasting guide telling you more about each cheese. It’s 19.90 euros per month and 5 euros for delivery to your house (or in the Paris area, it can be delivered to one of their partners for free if they’re convenient for you). So for roughly US$33, you can indulge your inner cheese lover. I’m down. I’ll try anything once.
The convenience factor sold me
The fact that the cheeses are preselected for you is majorly appealing for me. How many times have you stared blankly at all the cheese options at the supermarket or fromagerie just to be overwhelmed and baffled? As an American who is not a cheese expert, I will proudly raise my hand. I know my Brie and Camembert and a handful of other cheeses, but what about the rest just waiting to be discovered? Enter Les Nouveaux Fromagers. I don’t have to go to the grocery store or stand in line at the fromagerie because someone took care of the guesswork for me. Yes, you pay quite a bit more than you would at the grocery store just grabbing whatever you can find, but you’re paying for the experience. And to me, it’s worth a try.
I can see this appealing to busy Parisians and other city dwellers who don’t have time during the week to hit up the fromagerie, those who love cheese and receiving mail (me!) and anyone looking to change it up in the cheese department and discover new selections that they’d never come across otherwise.
Their website is professional, informational and eye-catching with beautiful photography, which is important. If your website looks like it’s from 1995, I click the X before the page even finishes loading. Furthermore, the box concept is one I’m familiar with and what’s not to love about cheese? I’m going to try a box which will be delivered in early February and report back with my thoughts. Will the packaging and selection live up to the hype? We’ll see.