How many blogs do you read on a regular basis? 5? 100 or more? Do a handful of bloggers rise to the top of your favorites list? Do you have blogs you always read first?
As we go through life, we may gravitate more toward one type of blog. Maybe fitness blogs if we’re focused on getting in shape, or a pet care blog when we get a new puppy, or family blogs if we’re new parents. Our interests and priorities shift over time and so do our blogs.
I have a bunch of blogs in my Bloglovin’ feed and my favorite blogs keep me coming back for a few reasons. I’m talking about them here.
Why I read your blog and keep coming back
If you told me 6 years ago before I started Oui In France that blogs and blogging would become such a huge focus in my life, I’d probably tell you that you were crazy. But it’s the truth. I absolutely love running this site and everything that goes with it. Blogging his given me purpose and has been a grounding force for me in my life abroad. Funny how that happens…
Also, about my list, let me say that I might still really enjoy your blog even if you don’t have all of the things in my list below. It’s just that the blogs that I LOVE tend to do everything I mention in this post.
You’re real and I can relate
Yes, we’re all real people but sometimes bloggers’ lives seem unrealistic and unattainable. We’re never shown the cracks in the facade. Reading about a perfectly showcased “dream life” can be inspirational but it can also be depressing as hell when you let yourself get lost in the comparison game. (C’est Christine wrote about that here). I tend to gravitate toward blogs that I can relate to in some shape or form where I can get a sense of who you are from your writing.
I’m not saying that you have to write a personal diary or share personal struggles or anything close, but if you’re real about who you are and what you do, you get my vote of support. Maybe you don’t shy away from showing the behind the scenes view of your business and life, and while more personal posts might not be super common, they’re there and they’re well done. I can see myself in your writing in some way and this is probably the biggest reason why I read your blog. If you can’t be real, nothing else matters.
You offer a unique perspective
If your blog’s focus is intriguing, I’m a fan. It could be something I’m only remotely interested in, but you present it in a way that I haven’t seen before. Maybe you live a completely different life than I do, but your writing and story are interesting. Maybe what I like is that you shine through your storytelling or your photos or the way you interact with your readers. Even if you cover topics that are saturated in the blogosphere, your perspective cuts through all the rest and you teach me things while being entertaining, encouraging, and/or inspiring.
You take your site seriously
You post regularly, your site is easy to navigate, and looks professional… meaning you have an about page with a photo, your real name, and a way to contact you! We all blog for different reasons and have different goals, but if you take your site seriously, so will I. Your passion will show through in how you present your blog and that keeps me coming back. I still like blogs where the writer comes and goes, but the sites I really look up to treat their blog like a business (even if it’s not one). I feel like we’re on the same wavelength.
You’re reallllly good at what you do
Some people are unbelievably talented and if that comes through loud and clear, I’m a fan. Maybe you’re an online marketing guru, an amazing teacher or artist, or you really have a knack for YouTube. Whatever it is, you nail it time and time again and I find myself learning something every time I read one of your posts. That’s incredibly impressive and I’ll keep coming back.
I like you
Pretty much all of my favorite bloggers are people I feel like I could be friends with in real life. They aren’t afraid to be who they are. They encourage others and you can tell they’re caring people from the words on the page. I like positive people who generally see the good in the world but aren’t afraid to speak up when things need to be said (see point #1). Maybe I admire your style. Get your humor. Or am thankful that you wrote back to my email and came across just like you do on your site. You seem fun and I like you.
Anything to add? Why do you read your favorite blogs? Feel free to share some favorites in the comments!