I was in Nantes a couple of months ago and walked past a glasses store that caught my eye. It was called Lunettes Pour Tous (which means glasses for everyone in French) and the sign out front intrigued me. It said, “10 euros, 10 minutes.” Because it was Sunday, the store was closed, so I went home and checked out their website. I liked what I saw. Then a couple of weekends ago, I had the opportunity to return to Lunettes Pour Tous to see what it was all about. Could I get glasses for 10 euros in 10 minutes? What’s the experience like?
Lunettes Pour Tous review
Let me say right upfront that I am very particular about my glasses. I’ve worn them since 3rd grade, then did the contacts thing, and finally ditched contacts once and for all about 10 years ago when my eyes just couldn’t tolerate them anymore. So I’ve been a glasses wearer 100 percent of the time for years now.
Light, minimalist frames are my go-to and Silhouette is my brand of choice. They’re super light, well-made, and barely there. But they’re also expensive and sometimes it’s nice to be able to switch up my glasses look. I decided to branch out and try other styles of glasses but didn’t want to break the bank. It’s not easy for picky, vision impaired people like me to have multiple pairs of glasses depending on our mood and outfit. It gets expensive.
The store experience
Enter Lunettes Pour Tous, a French prescription glasses concept that this glasses lover was eager to try. With 17 stores in France, their concept is “10 euros, 10 minutes” and is displayed on the sign out front. Affordable glasses with barely any wait time is the new reality because the glasses are put together right there in the in-store lab while you wait.
Even if you don’t have a current glasses prescription, it’s no problem. They do eye exams right there in the store for free — with or without an appointment, so you’re covered. I love the concept of being able to get trendy glasses affordably and fast.
Let’s talk about the stores. The stores are brightly lit with a clean, minimalist vibe, and the employees are attentive and friendly. All of the frames are nicely organized on wooden tables for you to try on instead of on vertical displays like many optician shops. The store design almost reminded me of an Apple Store.
Stand-up mirrors on each table let you take a peek at yourself. Upon walking in, I was greeted by an employee with an iPad who registered my name and explained the Lunettes Pour Tous concept.
Then I had a look around. Many of the frames are plastic in various colors and styles. I found the quality and selection to be very good. Right away, I found glasses I wanted to try on.
I had about six frames in my hands when I sat down on a bench to try them all on. Because I wear prescription glasses, I had to resort to selfies taken on my phone to see how I looked in the sample pairs since I couldn’t see myself. Finally, I decided on a light pink translucent pair for regular glasses and a slightly bigger tortoiseshell rim with brown polarized lenses for my sunglasses.
I let the employee know what I had picked and we then did an eye exam in a private room at the back of the store. The fact that Lunettes Pour Tous offers eye exams in-store with and without an appointment is a huge plus. It’s convenient and makes affordable glasses accessible to a wider group of people.
It consisted of regular eye exam tests like you’d find at an eye doctor – – focus on the hot air balloon above the road, read back the letters from left to right, etc.
In France, it’s kind of a known fact that you can encounter long wait times to see an ophthalmologist. A 3- or 6-month wait is normal. And hugely inconvenient. Lunettes Pour Tous gets this and even incorporates the hassle of appointment wait times into their marketing. I like that they poke fun at the long wait times at eye doctors’ offices and have come up with a solution.
After my eyes were checked, it was time to go over lens options back on the iPad. This is the part where you can add significant cost to your frames depending on what coatings and lenses you choose, but FYI they also do non-rx glasses for those who just want glasses as a fashion accessory. I was happy to see that the lens options are in-line with what you’d find at more traditional opticians — thin lenses, blue light coating, polarization, etc. More on the cost below.
Here are the lens options I had to choose from:
After we finalized my lens selection, we adjusted my frames and did some eye measurements to ensure a proper fit.
10 euros, 10 minutes?
So back to the marketing on the sign, where it says you get your glasses for 10 euros in 10 minutes.
Did I leave with my glasses in hand in 10 minutes and did they cost 10 euros?
No… and I really wanted this to be the case!
My prescription is a -5.75 and currently, the stores are only able to fill your order on site in 10 minutes for prescriptions up to about a -4.50. For those of us who need a stronger correction, the wait time is about a week and the glasses will be shipped directly to your home for free.
They will adjust the frames before you leave so you’re sure to have a good fit when they arrive at your door, but I was bummed I wouldn’t be walking out with my new frames the same day. I couldn’t seem to find any info on their website in the FAQ or anything pointing out that those of us with stronger prescriptions can’t leave with our glasses the same day.
The manager did explain that in the future, stores will hopefully be able to accommodate a wider range of prescriptions in the 10-minute time frame, so I look forward to that since the store’s whole selling point is that you leave with your glasses in 10 minutes.
For people with a weaker prescription, they are able to get their glasses in about 10 minutes.
Now let’s talk about the cost.
While there is a selection of frames at the 10-euro price point, the majority were priced from 30 to 50 euros, which is still super affordable. Then, once you add your lenses and additional options, the glasses do end up costing significantly more than 10 euros. My glasses, frames and lenses, cost 215 €. The sunglasses were 170 €.
That said, they’re still much cheaper than what you’d pay at a traditional glasses retailer, which makes accessorizing your look at Lunettes Pour Tous an affordable option.
A few more things I liked about Lunettes Pour Tous:
1) Throughout, everything was paperless. Customer information is recorded on an iPad and there are no lengthy forms to fill out or file away. 2) They also release new frames every week so the in-store selection is never stale.
3) They have a selection of frames for children.
I think Lunettes Pour Tous is a nice alternative to traditional eyewear concepts and would recommend it if you’re looking for fun, trendy frames at an affordable price. I think it’s even more enticing for people with a weaker prescription who can leave the same day with glasses in hand in a matter of minutes.
If you’re on a budget and don’t want to spend a fortune on new glasses, Lunettes Pour Tous is absolutely worth a look. I enjoyed the experience and love my new glasses!
Where do you buy your glasses? Is Lunettes Pour Tous a concept you would try?
Disclosure: I was gifted one pair of glasses and one pair of sunglasses in exchange for my review. Thank you, Lunettes Pour Tous!