Is blogging dead? That is the question. As many bloggers shift to microblogging on social media or close up shop altogether, here are my thoughts.
Is blogging dead?
There’s been a rumble in the blogosphere about blogging’s popularity and how it’s on the decline. There’s a lot I can say on this huge topic, but let me cut to the chase. The answer to, “Is blogging dead?” is no, definitely not. Here’s why.
As long as people are on the internet searching for information, a connection, and answers, blogs will be alive and well. There are over 600 million blogs in existence today! What is true is that people’s interests and attention spans have shifted, so maybe fewer people read blogs than in years past, but blogging is far from dead. Take you, for instance. You’re reading this. You’re on my blog. And so are millions of other people around the blogosphere, searching for information and reading blogs. Isn’t that proof enough that blogging is here to stay?
Here’s a fact. Blogging isn’t dead but some bloggers’ motivation and drive to create via their blog is dead. And that’s OK because the way we consume digital content changes with the times and we all do this blogging thing differently. Back when I started Oui In France, I wasn’t on YouTube, and Instagram stories didn’t exist yet.
As the media landscape grows, I think it’s important to try new things and keep abreast of the trends but always do what feels right to you as the content creator and reader. For me, my blog has been my priority and is what I always come back to. Yes, I make videos and yes I’m on social media, but if everything else went away, Oui In France would still be alive. The blog is and always has been my main focus.
Here’s what I mean: Other platforms are great but we don’t own our content on places like Instagram and Facebook, nor do we have control over how our content is being seen. If they shut down one day, all of our content would disappear. If their algorithms change, it can have a serious impact on if we’re being seen. The same thing happens if they decide to put all content behind a paywall. On the other hand, a personal blog is something we own and control 100% and it’s so important to be able to present our thoughts in a way that still gives the creator the upper hand.
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Something else I’ve felt is the dwindling attention spans of readers. They comment after just reading the title of a post, totally missing the message.I feel like a positive shift is on the horizon, or at least for some of us, who are tired of being bombarded by the fast and frantic double tap/swipe culture that the online landscape has become. I wouldn’t say it’s a blogging comeback, though, because the reality is I don’t think blogging ever went away.
Blogger Hayley Hall explains the shift perfectly here:
Like the resurgence of hard copy books and movie soundtracks, it seems living in such a fast paced and immediate world has actually given us thirst for something more meaningful.
People’s attention spans have gotten shorter and there are more social media distractions these days that leave you feeling like you’re always missing something and can never see it all. I think we’re tiring of the thoughtless content and are hungry for real people having real conversations… in a way that takes more than 10 seconds to digest. For me, that’s writing blog posts and reading others’ little pieces of the internet.People's attention spans have gotten shorter and I think we're hungry for real people having real conversations. But is #blogging dead? Click To Tweet
Despite the fact that well over half of my readers consume content on their mobile device, I very rarely read blog posts on my phone. It doesn’t feel whole enough to me. I can’t read a blog post while I’m walking Dagny. Maybe I can bang out a few double taps and likes but that’s not enough anymore.
The mental media overload has taken a toll on all of us. We scale back on what we read and consume, trying to find some inner calm away from our screens. I know that instead of swiping and scrolling past 50 accounts in a matter of minutes on Instagram, I opt to sit down in front of my laptop and read one thoughtful blog post, taking the time to engage and maybe leave a comment. When I focus on one thing, I don’t feel scatterbrained and distracted. Social media has a strange way of getting overwhelming in a way that blogs don’t. So I stick with what feels good.
Let’s look at the “is blogging dead” question another way. It’s like asking, “Is knitting is dead?” Is it the most popular hobby? No. Do people knit as much today as they did 100 year ago? Probably not. But knitting is not dead. If it makes you happy, serves a purpose in your life, and you get something out of it, then continue on with it. Blogging is the same.If you are motivated to create, that energy will translate to the screen and no one can take that away from you. #Blogging will always be alive as long as you have the drive to create and if readers are looking for genuine connection. Click To Tweet
For my fellow bloggers out there, I get it if you’re feeling fatigued and not seeing results with your blog. I truly believe that if you put in the work and stay the course, you will see results. Maybe not right away, but putting in the time will pay off. If you are motivated to create, that energy will translate to the screen and no one can take that away from you. Blogging will always be alive as long as you have the drive to create and if readers out there are looking for genuine connection.
So is blogging dead? Absolutely not. I’m more motivated than ever and I hope you are, too. 2020, let’s do this!
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